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On June 4th<\/sup> the second year students of Study Association Industria will depart to Hamburg for a weekend long company tour. They are accompanied by Pieter Van Gorp and will discover more about co-creation. What better introduction to this topic than a masterclass about GameBus & co-creation. Student got the opportunity to experience co-creation with a hands-on workshop in challenge design.<\/p>\n On the evening of May 11th<\/sup> this activity was held in Paviljoen at the TU\/e. The masterclass was kicked off by Paul Brouwers<\/em> with a 10 minute introduction to both GameBus and what co-creation is all about. After this Carolina Gomez Naranjo<\/em> introduced the workshop where the students would actively participate in co-creation. Using sheets of paper they would define a specific challenge with a clear goal, purpose and rewards and give it a catchy name. After this the conditions of this challenge had to be crafted with little icons which could be glued to the paper.<\/p>\n Every group had to choose their winning idea and present it in a 2 minute pitch to the entire group. Some of our top challenges included:<\/p>\n Brainletics<\/em>, where whilst exercising questions would come into your earplugs and you get points for both the exercise and your cognitive skills;<\/p>\n A Day in the Park<\/em>, where families can score points if they have a picnic at a park, forest or similar and have a walk after;<\/p>\n Green Wheels<\/em>, where the goal is to use the car as little as possible, except when this is used to support an elderly to go to his\/her location.<\/p>\n After all pitches feedback was collected from all attendees. Even though many of the participants were not familiar to the idea of Co-creation after a while everyone started to enjoy the creative process. Overall participants left with a good feeling about what co-creation and got a deeper understanding of the advantages the process gives to the productive process.<\/p>\n Written by Paul Brouwers.<\/p>\n Images provided by Industria TU\/e.<\/p>\n","protected":false},"excerpt":{"rendered":" On June 4th the second year students of Study Association Industria will depart to Hamburg for a weekend long company tour. They are accompanied by Pieter Van Gorp and will discover more about co-creation. What better introduction to this topic than a masterclass about GameBus & co-creation. Student got the opportunity to experience co-creation … <\/p>\n