The European population is aging. Moreover, family and friend circles are compromised by the busy schedules of working citizens. It is already challenging balance between professional goals and duties, personal fitness and leisure activities as well as family (i.e., quality) time, especially involving multiple generations. The expected mobility of the active workers puts additional pressure on this. At the same time, there is economic need and corresponding political pressure for keeping the elderly longer at home, independent of managed care. Unless we provide new ways to empower European citizens, the anticipated economic benefits will be hindered by a too high pressure on families and home care organizations.