GameBus Privacy Statement

Statement as listed on https://blog.gamebus.eu/?page_id=1066, Version 3.1 (June, 2024). For a changelog, please click the arrow below.

Personal Data Controller:

Eindhoven University of Technology (TU/e) is the controller as described in the General Data Protection Regulation for the data processing as described in this Privacy statement. That means that TU/e is responsible for the careful and proper processing of your personal data in relation to the GameBus platform. GameBus can be used by anyone, and thus also by external (non-TU/e) researchers/research institutions for their own, individual research purposes. When this is the case, more information about said party can be found in the corresponding extended privacy statement of that specific study.

  • Company name: Eindhoven University of Technology
  • Corporate identity no: 51278871
  • Address: Groene Loper 3, 5612AE Eindhoven, The Netherlands
  • E-mail: support@gamebus.eu

Data Protection Officer: dataprotectionofficer@tue.nl

1. Purposes of the processing of your personal data

GameBus is a digital platform that encourages and rewards families and friends to stay active socially, mentally and physically in a personalized gaming experience. The platform collects your data to track your progress towards your desirable lifestyle (changes) and to reward you with points that are the basis of a social-ranking system. Furthermore, it leverages your data to apply other behavior change techniques that are constantly evolving by following the scientific state-of-the-art. Finally, GameBus data is used for scientifically advancing the state-of-the-art in the fields of information systems, persuasion strategies and e-Health.

2. What personal data do we collect

To provide you the best service possible, GameBus collects and processes a variety of personal data from you. Some of these you may experience as sensitive and/or find (very) personal in view of the delicate nature of the subject. This concerns the behavioral and health data which are essential to provide the services.

As part of the service, you are continuously requested to provide GameBus with personal data regarding your adherence to various behavioral goals, such as following a specific diet or taking a walk to a location nearby. This type of information is part of the core mechanism of gamification in GameBus. Different types of goals and behaviors are transformed to points at an abstract level, so that users can only see your overall compliance rates, e.g., in a social challenge.

Besides specific behaviors (e.g., walking to a particular location), some goals in GameBus may concern more general goals of improving health status, e.g. to lose a certain amount of weight in a month. Furthermore, GameBus may prompt its users to provide additional self-reported data related to self-esteem, self-regulation and general wellbeing.

The GameBus platform is designed to motivate you to achieve your lifestyle goals, so as a result you are encouraged to provide as much as behavioral and health data as possible. However, how often you provide such data, and what specific goal-related behaviors or health information you are willing to provide are completely up to you.

Besides behavioral and health data, the GameBus platform also processes other types of personal data such as account information, images, message data and usage data. For more details, please click the arrow below.

3. Legal basis

We use different legal bases for the data collection within GameBus, depending on the purpose of that data collection.

  • Contract: to create an account, we need to process your personal data, including your first and last name, email and password. This data is essential for us to process in order to fulfill our contractual obligations with you, which is to provide access to and use of the GameBus platform services as described in our Terms and Conditions. Without this data, we cannot grant you access to the GameBus platform to deliver the services you expect.
  • Public task: all other data processed within the GameBus platform is used for the purpose of scientific research regarding social gamification and its potential for promoting a healthy lifestyle. GameBus uses data to apply behavior change techniques (which are continually refined based on the latest scientific advancements) to motivate users towards staying active and healthy habits. This research aims to increase society’s knowledge and is considered a public task entrusted to TU/e under the Higher Education and Scientific Research Act (Wet op het Hoger Onderwijs en Wetenschappelijk Onderzoek).
  • Consent (for health data): for processing special categories of personal data, such as the behavioral and health data described above, we need your explicit consent. You can provide your explicit consent on the GameBus registration page.

Personal data of underaged children
TU/e understands the importance of protecting children’s privacy, especially in an online environment. In particular, the default behavior of the GameBus platform is not intentionally designed for or directed at children under the age of 16. It is our policy never to knowingly collect or maintain information about anyone under the age of 16. We urge parents and legal guardians to monitor their children’s use of smartphones and to instruct them not to provide any personal data through GameBus without their permission. For specific research studies involving children under the age of 16, special data management measures will be put in place. Children and parents/guardians should then have given their explicit additional consent for such studies.

4. Sharing and transfer of your personal data

Note that the specific behaviors you performed are only known to GameBus, and (by default) not to other users. However, specific challenges may involve sharing images or other personal data with other users (such as other challenge participants or the challenge organizer). When participating to a challenge with a GameBus circle, other circle members can see information relating to the points scored for challenges. When providing additional consent, also other activity details may be shared with such circle members.

For more information about the sharing and transfer of your personal data, please click the arrow below.

5. Security and retention of your personal data

GameBus is committed to the security and integrity of your personal data. We maintain strict security policies to ensure that your data is protected against loss or against any form of unlawful processing.

For more information about the security and retention of your personal data, please click the arrow below.

6. Your rights as a data subject

You have the right of access to your personal data and, under certain conditions, rectification and/or erasure of your personal data. Furthermore, in certain cases you also have the right to restriction of processing of your personal data, and the right to data portability.  

If you wish to exercise your right of rectification and/or erasure, please first use the designated app functionalities:

  • Data of individual health activities can be deleted from within the app by (1) clicking the activity details in the app’s Activities section, (2) clicking “Delete Activity” (or the translated variant of that button)
  • Your user account can be de-activated completely by (1) navigating to the profile page in GameBus, clicking “Remove Account” (or the translated variant of that button).

In case you have further requests then please contact us at support@gamebus.eu. Note however that we may ask for additional information to verify your identity when exercising these rights.  

Note that in case you aim to continue using GameBus, yet want to opt out of a specific GameBus based study, then you should follow the procedures detailed in the corresponding extended privacy statement of that study.

7. Updates of the Statement

When necessary, changes can be made to this Privacy Statement. Therefore, we reserve the right to modify it at any time. Please check the latest version of this Privacy Statement on https://www.gamebus.eu/?page_id=1066. Sometimes when major changes are made, you will be prompted to review the updated Privacy Statement when you open the GameBus application, and only after your acceptance of the updated version, you are allowed to continue using the services. The version number and the date of the latest update can be found at the top of this Privacy Statement.

8. Contact

We have tried to provide all information to you in clear and plain language. If you have any questions concerning our use of your personal data after reading this Privacy Statement, you may contact us via the following methods:   

  • If you have questions about how we process your personal data, please let us know via  support@gamebus.eu. We will be happy to assist you.  
  • If you believe that the processing of your personal data is not in line with the General Data Protection Regulation, for example if you believe we are not processing your personal data with due care, or if your request for access or rectification has not been answered in time, you may lodge a complaint with the Data Protection Officer (hereafter: DPO) via dataprotectionofficer@tue.nl. The DPO serves as the link between TU/e and the Dutch Data Protection Authority. The DPO acts independently and can discuss your complaint or ask for advice from the Data Protection Authority.  

If you do not agree with the handling of your complaint by the DPO, you may lodge a complaint directly to the Data Protection Authority. The Data Protection Authority will handle the complaint or the request and decide upon it.